Come, Follow Me

But seek first his kingdom and his righteousness, Matthew 6:33a
Enter through the narrow gate. For wide is the gate and broad is the road that leads to destruction, and many enter through it. But small is the gate and narrow the road that leads to life, and only a few find it. Matthew 7: 13-14
What do you consider important? Most people see the election of a nation’s leader as important. In the 2024 United States election, 154 million people, or 65.3%, of the population voted. (US Census Dept) Attending church is still highly valued in the US, with 65-100 million people attending services weekly. (Church Trac) Everyone has their own idea of what is important. One Sunday each year seems to define importance: Super Bowl Sunday.
Super Bowl Sunday is the biggest and most-watched sporting event in the United States. According to Nielsen, this past Super Bowl drew 124.9 million viewers in the U.S. alone. That is a lot of people. But that’s only part of the story.
Steve Randall with Investment News writes, “Super Bowl LX was not just a football game but a one-night financial ecosystem, touching broadcast television, labor contracts, municipal budgets, and a rapidly expanding betting economy.”
The average ticket price for the 2026 game ranged from $6,200 to $8,000, with top-tier seats costing over $30,000. If you got thirsty during the game, a simple bottle of water cost $8, and other drinks were significantly more expensive. The winning team’s players received a bonus of $178,000. However, the losing players got a consolation prize of $103,000.
Marketing involves capturing viewers’ attention and converting it into purchases, which is why advertisers target large audiences. During the Super Bowl, advertisers were willing to pay an average of $8-10 million for a 30-second ad.
Coinbase, a regulated cryptocurrency exchange, spent an estimated $14 million dollars for a 60-second spot featuring a color-changing, bouncing QR code. Apparently, it worked: it drove over 20 million people to the Coinbase site, causing the app to crash and adding nearly $1 billion to its market cap. Why would anyone think a bouncing QR code is important? Asher Bykov writes, “Humans have an innate desire to understand the world around them. As a result, if we don’t understand something, we spend countless hours searching for the truth. Coinbase’s QR code ad was genius because it tapped into this desire.”
The American Gaming Association projected $1.76 Billion in legal wagers nationwide. Houston’s Jim “Mattress Mack” McIngvale made headlines by placing a $2 million bet on the New England Patriots to win Super Bowl LX.
If importance were simply measured by impressive numbers and economic impact, the Super Bowl would claim that spot every year. However, that importance will be short-lived unless you are one of the advertisers writing the $6 million check or “Mattress Mack” covering his $2 million wager. Most of you would know that the Seattle Seahawks defeated the New England Patriots in this 60th Super Bowl matchup, but if I asked 100 random people on the street who won last year’s Super Bowl, far fewer would remember. I had to Google to see who won, even though I watched the game last year. David Icke’s quote could be applied to the Super Bowl: “I love sport as long as it’s kept as an entertainment – not a meaning of life.”
If winning the Super Bowl is not the greatest thing in the world, what is? We might say our families, which are important. We might also mention being a good citizen, employee, employer, or neighbor—all of which are important. We could list a thousand and one things, and they would all be important.
Jesus was asked many questions about what mattered most, but all his answers pointed back to one thing: Himself. “Whoever wants to be my disciple must deny themselves and take up their cross and follow me. For whoever wants to save their life will lose it, but whoever loses their life for me will find it. What good will it be for someone to gain the whole world, yet forfeit their soul? Or what can anyone give in exchange for their soul?” (Matthew 16:24-26 NIV)
Jesus emphasized what mattered most when he called his disciples to the journey. His simple reply was, “Come, follow me.” The outward benefits of good doctrine, a way of life, gospel influence, and more would come, but first, they were only asked to “Follow me.”
We typically measure effectiveness and impact using external standards such as wealth, education, influence, and position to decide what matters. However, what we see and prioritize is rarely what God highlights. Jesus was approached by a wealthy, doctrinally sound, high-ranking man who held power, seeking guidance on how to gain eternal life. Jesus didn’t look at his impressive resume and say, “You have it all together.” Instead, he looked at him and said, “If you want to be perfect, go, sell your possessions and give to the poor, and you will have treasure in heaven. Then come, follow me.” (Matthew 19:23-34)
Paul’s Damascus Road vision wasn’t about him becoming a great theologian and writing half the New Testament, but it was about who to follow. “Come, follow me.” Oswald Chambers writes, “Paul was not given a message or a doctrine to proclaim; he was brought into a vivid, personal, overmastering relationship to Jesus Christ…Paul was devoted to a Person not to a cause. He was absolutely Jesus Christ’s, he saw nothing else, he lived for nothing else.”
Jesus’ invitation to follow Him was never extended to those who had everything together. His invitation wasn’t for people who never made mistakes. It was never meant for men and women who immediately understood the full meaning of everything He said. Jesus’ invitation remains the same for us misfits, slow learners, and ego-centered folks today. “Come, follow me.”
God is great!
























