Influencers or Imitators – Is there a difference?

I appeal to you, then, be imitators of me. I Cor 4:16

Be imitators of me, as I am of Christ. I Cor 11:1

What made you decide on that particular shirt, perfume, or any other item you purchased? Chances are, a social influencer may have played a role in your purchase. Names such as Cristiano Ronaldo with 517 million total followers, Justin Bieber with 455 million followers, and Ariana Grande with 429 million followers are among the top influencers.

Even though the millennial generation dominates the top influencers, Baby Boomers to Gen Z generation have a presence among influencers. 18-year-old TikTok influencer Charli D’Amelio’s earnings exceed the median pay for execs at Fortune 500 companies. The average age of the top 50 influencers is just over 37.

Exactly what is a social media influencer? Merriam-Webster added the word “influencer” to their 2019 dictionary. An influencer is “a person who is able to generate interest in something (such as a consumer product) by posting about it on social media.”  Social media has become the primary platform for today’s cultural influencers. Even though the word, influencer is relatively new, the concept is as old as time.

Josiah Wedgwood is often considered an early-era influencer, dating back to 1760. Wedgwood was a potter and after he made a tea set for Queen Charlotte, the wife of King George III, he convinced her to allow him to promote his pottery with royal approval. Since Royalty was the ultimate “influencer” of the era, this allowed Wedgwood’s pottery to become the preferred pottery of the time.

Wedgwood did use his platform as “Potter to her Majesty” to focus on the abolition of slavery. Using his skills as a potter he created a Slave Medallion to bring public attention to the abolition cause.

Paul may not fit the stereotypical influencer of our day. However, he did use the ancient version of social media. He would write to the early churches, who then re-posted his letter to the other churches in the area. Most current influencers seek to influence action but few would ask to imitate them.

If an influencer seeks to generate interest in something, what does an imitator do? Imitators are people who copy the behavior or actions of another. We all influence decisions in one way or another but to imitate someone requires a deeper level of commitment and purpose. Paul boldly says, “be imitators of me, as I am of Christ” and it necessitates a lifestyle or convictions worthy of imitating. The real difference between an influencer and an imitator can be life-changing.

“Follow me as far as I follow Christ. Come up as close as you can to my example in those instances wherein I endeavor to copy after his pattern. Be my disciples, as far as I manifest myself to be a faithful minister and disciple of Christ, and no further. I would not have you be my disciples, but his.” –Matthew Henry

Imitators of Christ will always make a difference, one life at a time. Jim Denison recently shared the story about Alban, the first martyr in Britain. When your life is so focused on Jesus it is a life that calls out to be imitators of me, as I am of Christ, even to the point of death.

Alban lived in third-century Britain in the Roman city of Verulamium. One day he gave shelter to a Christian priest fleeing persecution. While protecting him, Alban was inspired by the priest’s faith and asked to be taught about Christianity. As a result, he came to faith in Christ.

When the authorities caught up with the priest, Alban’s newfound faith would not allow them to arrest him. Instead, he exchanged clothes with the priest and was arrested, allowing the priest to escape. Alban refused to renounce his beliefs, so the magistrate ordered that he should receive the punishment intended for the priest.

As a result, he was led out of Verulamium and up the hillside where he was beheaded, becoming the first Christian martyr in the British Isles.

Before his death, the executioner assigned to kill him became so impressed with his faith that he became a believer as well and refused to kill Alban. The executioner was then executed, becoming the second Christian martyr in Britain.

The third was the priest. When he learned that Alban had been arrested in his place, he hurried to the court in hopes of saving Alban by turning himself in. He was then martyred as well. The place of their deaths is near the site of St Alban’s Cathedral today.

Imitators or influencers? The choice is pretty clear which will make a difference for today and eternity.

Influencers promote products and lifestyles. Imitators live a life that points people to Jesus. Phil 3:17-21

Influencers’ status depends upon the current trend. Imitators reject superficial trends holding to a faith found through the ages “looking to Jesus the pioneer and perfecter of our faith.”  Hebrews 12:1-2

Influencers use their platform for personal gain. Imitators seek to live life without selfish ambition or conceit. Philippians 2:3-8

Influencers can twist truth. Imitators speak truth in love. Ephesians 4:15

Influencers hide behind a mask of impersonal relationships through their social media platform. Imitators live with unveiled faces being transformed, living life in relationships. 2 Corinthians 3:18

Influencers seldom face death for their post. From the beginning, imitators of Christ knew their life choice brought them into conflict with the world, even to the point of death. John 15:18-20

Social media influencers will have an impact, money, and notoriety but only for a brief moment. The one who seeks to be an imitator of Christ may not have millions of followers on Instagram, TikTok, or YouTube, nor command $400,000 per post. However, what an imitator of Christ has will be of eternal significance. Now that is an influence that is desperately needed in our current culture that makes a difference!

God is great.